By the 1970's integration throughout the motor industry had led two more European companies to merge, Simca and former Rootes Group from Britain, forming Chrysler (Europe). Under the new name old Rootes marques were rationalised leaving just Sunbeam and the "new" brand Chrysler.
In 1978 Chrysler (USA) sold its European arm to Peugeot. Peugeot decided to resurrect an old name from the past, Talbot. Unfortunately the new Talbot models were poorly developed and lacked any real sparkle (except from the joint venture Sunbeam-Lotus) and the Talbot name disappeared itself in 1985.