Standard replaced its Vanguard with a new Ensign De Luxe model in 1962. By the early 60's Standard was experiencing an unusual image problem thanks to miss-interruption of its own company name. During its heyday the name Standard stood for quality, by 1960 the word "standard" was associated with austerity and in car-language stood for "basic", the Ensign would hopefully re-establish Standard as quality manufacturer.
The Ensign De Luxe came with a choice of either saloon or estate body and was powered by an OHV, 2138cc, four cylinder engine. A floor change, four speed gearbox was standard with overdrive and disc brakes being available as options. Production of the Ensign ended in 1963 when Standard-Triumph decided to replace it with the new Triumph 2000 range.