Land Rover Discovery

The Discovery was introduced into the United Kingdom in 1989. The company code-named the vehicle "Project Jay", and came close to calling it the "Prairie Rover" until the decision was made to improve the overall branding strategy, eventually leading to the Land Rover name becoming detached from any specific model (at the launch of the "Defender" name.) The new model was based on the chassis and drivetrain of the more upmarket Range Rover, but with a lower price aimed at a larger market segment and intended to compete with Japanese offerings.

The Discovery was initially available in a three door version, partly to avoid eating into the market of the more expensive Range Rover. The five door became available the following year. Both were fitted with five seats, and an option was made available to have two further seats fitted in the "boot" area at the back of the car. A two-seater, three-door Discovery Commercial version, lacking rear windows, was later offered by Land Rover Special Vehicles. Pre-1994, the Discovery was available with either the 2.5 litre 200 Tdi engine or the 3.5L Rover V8. Early V8s used a twin SU carburettor system, moving over to Lucas fuel injection in 1990. In the UK, V8 models are comparatively rare, the majority of Discovery owners preferring the more economical diesel engines. Consequently, resale prices of V8-engined vehicles are lower than the more popular diesel counterparts. In the North American market, the situation was reversed and the vast majority of vehicles sold were fitted with the V8. A two litre petrol engine from the Rover stable was briefly available in a model known as the 2.0 Mpi. This was intended to attract fleet managers, since UK (and also Italian) tax laws benefited vehicles under two litres. A combination of changes in taxation and the engine being underpowered for such a heavy vehicle led to the demise of this engine, despite the kudos of being the engine fitted to several Discoveries supplied to the British Royal family.