Daimler replaced its elderly Consort model with an all new model, the Conquest, in 1953. The new Conquest had a shorter overall length and consequently less weight than the old Consort and was of a more modern design, finally leaving the pre-war styling cues behind.
The Conquest had a new short stroke six cylinder engine which developed 75bhp from its 2433cc. Other mechanical features included torsion bar suspension and old-fashioned hydromech brakes. Overall the new Daimler had a traditional feel which included the compulsory wood and leather interior along with the famous, upright Daimler grille.