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Wilhelm Stift owned a haberdashery shop in Vienna.  He became a partner in a car factory in 1900.  In 1901, he set up his own workshop, where he built a car under the name of Celeritas.  The mini-car was powered by a French engine, a two cylinder Buchet.  It is not known how many cars Stift sold in total.  He could not have sold more than a handful, because even Stift had not really taken to his own design.  One day, when Stift saw the little car produced by the Graf brothers, he realised that he had made a mistake.  He joined the Graf brothers and founded the 'Graf und stift' company in 1901.

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