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After WWII, several American companies attempted to build a small economical car for the American market. Most of them were short lived, their names not even remembered now.

One such company was the BOBBI Motor Corporation, set up in 1945 by S. A. Williams in San Diego, California to produce the BOBBI-KAR. But financial difficulties forced BOBBI to relocate in Birmingham, Alabama as the BOBBI Motorcar Corporation.

Here, the company was taken over by George D. Keller, a former sales vice president of Studebaker, to be renamed George D. Keller Motors Corporation of
Huntsville, Alabama.

Most of the unique features of the BOBBI-KAR were retained, such as the independent suspension that had torsion bars bonded in rubber, but Keller re-designed the body styling to make it more conventional. The cars were fitted with 2.6 litre, 4 cylinder 'Continental' or 'Hercules' engines and were available in two series, the 'Chief' and the 'Super Chief', each of them having an unusual three model range. This was comprised of a front engined 5 seater saloon, a front engined station wagon and a rear engined 3 seater convertible.

Production was envisaged of 6,000 cars per month and a network of 1,500 dealers, but George Keller died suddenly of a heart attack after only 18 cars had been built.

A Belgian Industrialist named Poelemans, founder of Montages Automobiles PLM of Merksen, Antwerp, took over the design and a few Keller designed station wagons were made between 1953 and 1954. But the venture was again unsuccessful and production stopped in 1954.

Source: Reg J. Prosser

Models produced by Keller



Station Wagon


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