Sunbeam, now part of the Rootes organisation, first announced its Alpine sports model in 1959. The new model was a change of direction for Sunbeam, previous models were larger touring cars, this model was aimed at the younger MG/Triumph TR market. Throughout its production life the model was continuously developed and improved, production finally finished in 1968.
The original (1959) Alpine retrospectively became the Alpine I. The Alpine I had large, distinctive tail fins which gave the car a transatlantic feel that appealed to many of its export buyers. The engine was a 1494cc, twin-carb, four cylinder and produced a healthy 83bhp. Front disc brakes were a standard feature, wire wheels and overdrive were listed as extras.